Suds & Buds is a fictional company that I designed for a web coding project while taking classes at Waukesha County Technical College. My goal was to create a brand that spoke to customers aged 18-35 who shopped eco-consciously with products that were made of natural ingredients and promoted supporting local businesses. To keep with current trends, I wanted to stand out from other natural ingredient soap companies that often had more delicate and pastel branding and instead focus on bold and modern elements that allowed the colorful flower elements of the soap to stand out.
The website itself is coded using HTML and CSS while using UIKit components that I customized to maintain consistency and establish a cohesive visual identity across the branding and the website. This combination ensured smooth navigation and a responsive user experience across devices of multiple screen sizes.
Mockups designed by Freepik.com and Mockups-Design.com