As a frequent attendee of farmers markets, I noticed a notable lack of resources to explore new markets and events in my local area. Since moving back to the Milwaukee area after being away on the other side of the state for so many years, I was unfamiliar with the farmer markets available and wished there was a simpler method to discover upcoming markets so I could not only explore the area again, but support the local community of farmers and artisans. Using Figma, I conceptualized an app that explored the idea of what a search function could look like for these types of markets, creating an effortless approach to discovering new vendors and products.
The app incorporates features such as calendar reminders, favorites lists for vendors and their products, and a personalized shopping list to allow ease of shopping; features all intended to provide users with a more intuitive and enjoyable farmers market experience. This approach not only simplifies the discovery process, but also fosters a sense of community and connection between vendors and shoppers. The app aims to enhance and enrich the farmers market experience and allow shoppers to have a more mindful experience with local agriculture and artisan products, all through user-friendly design and visuals.